{"title":"Expo Sale — Brand_Frida","description":"\u003cp\u003eAuto collection for expo brand discount (Brand_Frida).\u003c\/p\u003e","products":[{"product_id":"frida-baby-3-in-1-nose-nail-ear-picker","title":"Frida Baby 3-in-1 Nose, Nail \u0026 Ear Picker","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBoogers are a full-time job. The 3-in-1 Picker has a loop for the chunky bits, a scoop for the sticky stuff, and a soft tip for the sensitive moments, all in one little tool. It's weird that this is your life now, but at least you've got the right gear for it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935522812193,"sku":"FB-PICKER","price":21.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-baby-3-in-1-nose-nail-ear-picker-31147245699165.jpg?v=1782883031"},{"product_id":"frida-baby-fingerbrush","title":"Frida Baby Fingerbrush","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eTeeth aren't even in yet and we're already worried about them — that's parenting for you. The Fingerbrush slips over your finger so you can clean your bub's gums and first teeth without the drama of a big bulky toothbrush. Soft, safe, and way less of a struggle at bath time. Made for tiny mouths from day one.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935522844961,"sku":"FB-FINGER","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-baby-fingerbrush-31147162697821.jpg?v=1782883032"},{"product_id":"frida-baby-flake-fixer","title":"Frida Baby Flake Fixer","description":"\u003cdiv class=\"[\u0026amp;\u0026gt;ul]:list-disc [\u0026amp;\u0026gt;ul]:pl-8 [\u0026amp;\u0026gt;p]:my-4\"\u003e\n\u003cp\u003eFlake Fixer - the first 3-step system designed to fix the flake situation.First LATHER (with sponge), then LOOSEN (with brush) and LIFT (with comb) then get back to the baby with more cradle, less cap.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[\u0026amp;\u0026gt;ul]:list-disc [\u0026amp;\u0026gt;ul]:pl-4\"\u003e\n\u003cp\u003eGive flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935522877729,"sku":"FB-FFIX","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/05_16FridaBaby17365_simplifiedecomm_WEB.jpg?v=1782883032"},{"product_id":"frida-baby-medifrida","title":"Frida Baby MediFrida","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eGetting medicine into a sick bub is a contact sport. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe MediFrida turns it into a breeze, it's a pacifier-style medicine dispenser that lets you squeeze the dose through the teat so your little one just sucks it down like a dummy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo spitting it across the room. No tears (well, fewer tears).\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935522910497,"sku":"FB-MEDI","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/1-AUS-MediFrida_992x_jpg.webp?v=1782883034"},{"product_id":"frida-baby-nosefrida","title":"Frida Baby NoseFrida","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYes, you suck. And yes, it works. The NoseFrida is the snot sucker that parents around the world swear by it, including plenty of sceptical Aussie mums and dads who were horrified at first and then became true believers. A hygienic filter means none of that snot gets anywhere near your mouth. Your bub breathes easy. You feel like a hero.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935522943265,"sku":"FB-NF","price":23.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-baby-nosefrida-31142898040925.webp?v=1782883035"},{"product_id":"frida-baby-nosefrida-filters","title":"Frida Baby NoseFrida Filters","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe NoseFrida is reusable. The filters aren't nd that's the point. Each disposable hygiene filter sits between the collection chamber and the mouthpiece, keeping things hygienic and maintaining strong suction. Replace after every use during illness. During a proper cold season you'll go through several a day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDon't wait until you've run out. Running out of filters at 2am with a congested baby is an avoidable problem. This is how you avoid it.\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935522976033,"sku":"FB-NFF","price":11.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-baby-nosefrida-filters-31149504757853.webp?v=1782883036"},{"product_id":"frida-baby-skinsoother","title":"Frida Baby Skinsoother","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDry, flaky baby skin is no joke. The Skinsoother is a soft silicone massager that loosens flakes and helps baby moisturiser actually absorb, instead of just sitting on top. Gentle enough for newborns, effective enough that you'll wonder how you survived without it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523008801,"sku":"FB-SOOTH","price":22.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-baby-skinsoother-31152345874525.webp?v=1782883037"},{"product_id":"frida-baby-snipperclipper-set","title":"Frida Baby SnipperClipper Set","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eCutting a baby's nails is terrifying. Those teeny tiny fingernails that seem to grow overnight and scratch everything, including your face. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe SnipperClipper Set gives you nail clippers with a built-in magnifying glass and a file, plus a spatula guard so you can't accidentally nick your bub's skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeep breaths. You've got this.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523041569,"sku":"FB-SCSET","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-baby-snipperclipper-set-31149517307997.webp?v=1782883038"},{"product_id":"frida-baby-toothhugger-yellow","title":"Frida Baby ToothHugger (Yellow)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBrushing a toddler's teeth with a standard toothbrush involves chasing them around the bathroom while they clamp their mouth shut, wrestle your hand away, and eat the toothpaste. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe ToothHugger makes the whole operation faster, like a lot faster. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe triple-angle brush head hugs the tooth from three sides at once, cleaning the front, back, and biting surface in a single pass. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTen seconds per tooth. Done before they've had time to mount a proper protest.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523074337,"sku":"FB-THUGGER","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-baby-toothhugger-yellow-31152362225757.webp?v=1782883039"},{"product_id":"frida-mom-disposable-boyshort-underwear","title":"Frida Mom Disposable Boyshort Underwear","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eSoft, stretchy, and absolutely disposable, these boyshort undies are designed for the fourth trimester when comfort is everything and laundry is the enemy. Pull them up over a c-section scar or postpartum pad without a second thought. Wear them and bin them. Your good undies are safe.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523107105,"sku":"FM-UWBOY","price":44.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-mom-disposable-boyshort-underwear-31142188974173.webp?v=1782883040"},{"product_id":"frida-mom-disposable-high-waist-underwear","title":"Frida Mom Disposable High Waist Underwear","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eHigh-waisted for a reason. These disposable undies are made for postpartum, they sit above a c-section scar without pressure, hold a maxi pad in place, and stretch to fit a post-birth body comfortably. No elastic digging in. No worrying about ruining your real underwear. Just comfort when you need it most.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523139873,"sku":"FM-UWHIGH","price":42.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-mom-disposable-high-waist-underwear-31140929044573.webp?v=1782883041"},{"product_id":"frida-mom-hospital-labor-delivery-kit","title":"Frida Mom Hospital Labor \u0026 Delivery Kit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYour hospital bag has the baby stuff sorted. Now sort yourself out. The Labor \u0026amp; Delivery Kit has everything you need for labour and those first wild hours after, from the labour and delivery to the recovery ward. Perineal foam, ice pads, disposable undies, peri bottle. The full kit, because you deserve to focus on that baby, not scramble for supplies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523172641,"sku":"FM-LABORKIT","price":279.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-mom-hospital-labor-delivery-kit-31142267486301.webp?v=1782883043"},{"product_id":"frida-mom-instant-ice-maxi-pads","title":"Frida Mom Instant Ice Maxi Pads","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eIce packs in your undies — but make it genius. These maxi pads activate with a simple bend and deliver soothing cold right where you need it most after birth. No freezer required, which is excellent when you're in hospital and just need relief right now. Thick, absorbent, and honestly one of the best things about the postpartum pack.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523205409,"sku":"FM-ICEPADS","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-mom-instant-ice-maxi-pads-31142409601117.webp?v=1782883044"},{"product_id":"frida-mom-peri-bottle","title":"Frida Mom Peri Bottle","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe peri bottle is the postpartum essential nobody puts on the registry and then every new mum wonders how she ever lived without one. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFill it with warm water and use it to rinse after going to the loo. The angled nozzle means you can actually reach without contorting yourself after a birth. Revolutionary? Almost.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523238177,"sku":"FM-PB","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-mom-peri-bottle-31139404349533.webp?v=1782883046"},{"product_id":"frida-mom-perineal-cooling-pad-liners","title":"Frida Mom Perineal Cooling Pad Liners","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eWitch hazel-soaked, full-coverage pad liners that sit on top of your maternity pad and deliver instant cooling relief to the entire perineal area. Front to back. No harsh chemicals, no dyes, no fragrances, just medicated soothing that starts working the moment you put them on. Step 4 in the Frida Mom postpartum recovery regimen. The one that makes you go \"aahhh.\"\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523303713,"sku":"FM-LINERS","price":32.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/FM_DigitalShelf_International_UK_PerinealCoolingPadLiners_040424_Frame1_992x_progressive_jpg.webp?v=1782883048"},{"product_id":"frida-mom-perineal-foam","title":"Frida Mom Perineal Foam","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eNobody tells you about the aftermath down there. The Perineal Foam is a witch hazel foam made for the tender early days after a vaginal birth, for a cool, fresh feeling whenever you want a moment that is just for you. Spray it onto your pad, onto your cooling liners, or use it on its own. Your body just did an extraordinary thing. The least it deserves is to feel a little more comfortable.\u003cbr\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935523336481,"sku":"FM-FOAM","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-mom-perineal-foam-31142105972829.webp?v=1782883050"},{"product_id":"frida-mom-postpartum-recovery-kit","title":"Frida Mom Postpartum Recovery Kit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYou just grew and birthed a human. Your recovery matters as much as your baby's care, even though no one says that loudly enough. The Postpartum Recovery Kit has everything for the fourth trimester: the peri bottle, foam, ice pads, and disposable undies. Stock it before the birth, because you won't be in any shape to shop after.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frida","offers":[{"title":"Default Title","offer_id":52935524876577,"sku":"FM-RECKIT","price":149.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/1773\/3665\/files\/frida-default-title-frida-mom-postpartum-recovery-kit-31141795299421.webp?v=1782883052"}],"url":"https:\/\/coolkidz.com.au\/collections\/expo-sale-brand_frida.oembed?page=2","provider":"Coolkidz Australia","version":"1.0","type":"link"}