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Trade enquiries 1300 722 302
Coolkidz for business

We bring the world's best baby brands to Australia

For over 25 years Coolkidz has partnered with international baby brands to build their retail presence, distribute them nationwide and grow their name with Australian families.

25+years distributing premium baby brands
12brands in the Coolkidz family
7,000 m²warehouse and fulfilment centre
12in-house marketing specialists
For retailers

Stock the brands parents ask for

Independent baby stores, national chains and online retailers stock our brands across Australia. We keep shelves full and help your team sell with confidence.

  • Dedicated sales team and account management
  • In-store product training and merchandising advice
  • Reliable stock and fast national delivery
  • Marketing that sends parents to your store
  • Warranty and after-sales support for your customers
Become a stockist
For global brands

Launch and grow in Australia

We take international brands from first shipment to national presence, with distribution, retail relationships and local marketing under one roof.

  • National distribution and warehousing
  • An established retail network, independent to national
  • Go-to-market strategy and brand launches
  • Your own Australian brand website, run by us
  • Direct-to-parent sales through the Coolkidz shop
Partner with Coolkidz

What we do

Everything a baby brand needs in a new market, from the warehouse floor to the parent's front door.

LogisticsDistribution and warehousing

A 7,000 sqm warehouse built for stock management, fast order processing and reliable delivery to retailers and parents nationwide.

GrowthMarketing and go-to-market

A 12-person in-house team for launches, paid social and search, email, content, partnerships and retail activations.

RetailSales and training

A national sales team that supports every stockist with product education, training and merchandising.

CareCustomer service

Product help, orders, warranty and returns for every brand, by phone, email and our online help desk.

<p>Your brand, <em>in more baskets</em></p>
New for brand partners

Your brand, in more baskets

The Coolkidz shop sells every brand we distribute in one cart, with a saving for parents who mix brands. Partners get another direct channel that reaches parents already buying from the family, plus curated sets and a gift registry.

Meet us at the expos

Try our brands in person at baby expos around Australia.

3–4Oct 2026
PBC Melbourne

Melbourne Convention & Exhibition Centre

Victoria
17–18Oct 2026
PBC Adelaide

Adelaide Showground

South Australia
14–15Nov 2026
PBC Sydney

Sydney Showground, Sydney Olympic Park, Halls 3 and 4

New South Wales
28–29Nov 2026
PBC Brisbane

Brisbane Convention & Exhibition Centre

Queensland
Get in touch

Let's talk

Tell us a little about yourself and the right person on our team will be in touch.

Phone 1300 722 302Email info@coolkidz.com.auShowroom: 1 Beyer Road, Braeside VIC 3195