Launch and grow in Australia
Coolkidz takes international baby brands from first shipment to national presence: distribution, retail, marketing and your own Australian website, under one roof, for over 25 years.
The family you'd be joining
Why brands choose Coolkidz
Everything a baby brand needs to win in Australia, run by one team that already does it for twelve brands.
A 7,000 sqm warehouse with stock management and fast dispatch to retailers and parents.
Independent baby stores, national chains and online retailers across Australia, with a sales team to support them.
We build and run a Shopify website for your brand, with Australian pricing, warranty registration and local support.
Launch campaigns, paid social and search, email, content, influencers and retail activations, localised for Australian families.
Product questions, warranty claims and returns handled by our team, through one help desk for every brand.
Stands at baby expos in Brisbane, Sydney, Melbourne, Perth and Adelaide, where parents try before they buy.
How a launch works
Every brand is different, but most launches follow the same five steps.
- Conversation
Tell us about your brand, range and plans. We'll share how we'd position it in Australia.
- Range and pricing
We agree the launch range and Australian pricing across retail, online and direct.
- Ready to land
Product data, local labelling, warranty terms and support content, ready before stock arrives.
- Launch
Your Australian website, retailer sell-in and launch campaign go live together.
- Grow
Weekly reporting, new channels, events and range expansion as the brand builds.
Where your brand sells
One partner, every channel that matters in Australia.
An Australian Shopify site for your brand, run by our team.
Independent baby stores and national chains, in store and online.
Mix-and-save, curated sets and a gift registry across the family.
Our stands at the major baby expos around the country.
Selected online retailers and marketplaces, managed for you.
Click Frenzy and seasonal promotions, planned with you.
You see what we see, every week
Our own reporting platform pulls sales, stock, ads, email and reviews from every channel into one view. Partners get a clear weekly picture of how their brand is doing in Australia, and where the next opportunity is.
Example layout. Real reports cover each partner's own channels and figures.
Your brand, in more baskets
Parents who come for one brand find the rest of the family here, with a saving for mixing brands. It's an extra direct channel for every partner, and it never undercuts your own site on price.
Questions from brands
Anything else, just ask.
Do you distribute exclusively?
Many of our brands are exclusively distributed in Australia by Coolkidz. We'll talk through the right model for yours.
Do you sell direct to parents?
Yes: through each brand's own Australian website and the Coolkidz shop, alongside our retail partners.
What reporting do partners get?
A regular view of sales across channels, stock, marketing performance and reviews, from our own reporting platform.
Who handles warranty and after-sales?
We do. Our customer service team handles product questions, warranty claims and returns for every brand through one help desk.
Which categories do you work in?
Prams and travel, nursery and furniture, sleep and monitors, feeding, health and care, and toys and play.
How do we start?
Send the form below with a little about your brand. We'll come back to you to set up a first conversation.
Tell us about your brand
A few details and we'll set up a first conversation with the right people on our team.