Baby and postpartum care parents ask for
Coolkidz is the Australian distributor of Frida, Mamave and Matchstick Monkey. Stock the baby health, postpartum and skincare ranges parents are already searching for.

Why pharmacies stock our brands
NoseFrida, MediFrida, the Frida Mom recovery range and more: practical, well-known products for new parents.
Gentle skincare for mum and baby, from Mumma's Oil to Bubba's Wash.
Teethers, gel applicators and the Baby Sonic Toothbrush.
Try a few lines through Faire before committing to a full range.
Health professionals can ask us about a NoseFrida clinic sample.
Shipped from our Victorian warehouse, with one Australian help desk.
The pharmacy range
A first look at what pharmacies stock. Prices shown are retail.
Coolkidz×FAIRE
Start small on Faire
Order a small first range of Frida, Mamave, Matchstick Monkey or ZAZU through Faire, with no trade account needed.
- Low order minimums, so you can try a brand without a big commitment
- Payment terms for eligible retailers
- Free returns on your first order with each brand
Choose a brand to open its Faire catalogue:
Offers and payment terms are set by Faire and depend on eligibility. For larger orders or national accounts, apply to become a stockist.

Two ways to order
- Try a small first order
Order a few lines on Faire and see how they sell.
- Open a trade account
For larger or repeat orders, apply below. Our team will talk you through range and terms.
- Get set up to sell
Product images and copy from our asset library, plus product training for your team.
- Ongoing support
One Australian help desk for warranty and product questions, for you and your customers.
Open a trade account
For larger or repeat orders, tell us about your pharmacy and our team will be in touch.









