Designed in the USA
UPPAbaby
Prams, capsules and nursery pieces designed around how families actually live. Distributed, warranted and serviced in Australia by Coolkidz.
For retailers
Stock the brands parents ask for
Coolkidz supplies independent baby stores, national chains and online retailers across Australia, with the stock, training and marketing to help you sell.
What retailers can expect
A partner that helps you sell, not just a supplier.
A dedicated sales team
Account management from people who know the brands and your store.
Product training
In-store training and product education, so your team sells with confidence.
Merchandising advice
Help getting the range and the floor right for your customers.
Reliable stock
A 7,000 sqm warehouse and national logistics to keep shelves full.
Marketing support
Campaigns, social and events that send parents looking for our brands.
After-sales care
Warranty and product support for your customers through our help desk.
The range
Twelve brands across prams, nursery, sleep, feeding and care.
Designed in the USA
Nanit
Overhead HD baby monitors with sleep tracking, plus breathing motion monitoring through the night, all in the Nanit app.
Nursery furniture
Gaia Baby
Cots, dressers and nursing chairs like the Eos range, made to grow with your child from the first night.
Designed in California
WonderFold
Stroller wagons that seat two to six children, from the W2 to the W6, with room for everything else too.
Designed in the Netherlands
Magic
Odour-free nappy bins with a twist-and-seal system and no refill cartridges.
Frida Baby and Frida Mom
Frida
Practical care for babies and new mums, from the NoseFrida to the hospital birth kit.
Designed in the Netherlands
ZAZU
Sleep trainer clocks, nightlights, projectors and white noise for babies and toddlers.
Designed in Switzerland
MiaMily
Carry-on and check-in suitcases with a built-in seat, so little ones can ride through the airport.
Designed smart since 2006
smarTrike
The Wonder range of folding stroller-trikes, plus scooters that grow with your child.
Australian made skincare
Mamave
Gentle skincare for mum and baby, from Mumma's Oil to Bubba's Wash.
Trusted in over 60 countries
Matchstick Monkey
Teething toys and first toothbrushes shaped for small hands and sore gums.
Eating out, made easy
Hannie
A portable high chair that packs down to go wherever you eat.
How to open an account
Four steps from enquiry to first order.
- Apply
Tell us about your store with the stockist form.
- We call
A member of our sales team gets in touch to talk range and terms.
- Account set up
We open your trade account and share catalogues and pricing.
- First order
Stock ships from our warehouse, with training and point of sale to follow.
Beyond baby stores
Our brands also suit pharmacies, dental practices and childcare centres.
ChildcareRest time, outings and change rooms
WonderFold, ZAZU, Magic and Hannie.
For childcare centresCoolkidz×FAIRE
Order our brands wholesale on Faire
Pharmacies, clinics, childcare centres, gift shops and boutiques can order these brands in small quantities through Faire, with no trade account needed.
- Low order minimums, so you can try a brand without a big commitment
- Payment terms for eligible retailers
- Free returns on your first order with each brand
Choose a brand to open its Faire catalogue:
Offers and payment terms are set by Faire and depend on eligibility. For larger orders or national accounts, apply to become a stockist.
Already a stockist?
Everything you need to sell our brands, in one place.
Asset libraryProduct images, logos, videos and point-of-sale files for every brand, on Filecamp.Open Filecamp →
CataloguesThe latest catalogues and range guides for each brand.View catalogues →
Find a stockistThe stockist map parents use to find you. Missing or wrong? Let us know.See the map →
Talk to usOrders, range reviews, training and warranty questions.Contact the team →
Become a stockist
Apply to stock our brands
Tell us about your store and a member of our sales team will be in touch.